Thursday, May 12, 2005

The joy of Aldi...

Today, I discovered that Aldi doesn't just sell beans out of cardboard boxes. I happened to read a copy of the Daily Mirror (distainfully, of course) last night and was surprised to see that they have weekly bargains in computing and all sorts of stuff. This morning, I caught my Boss browsing to the Aldi site as he was lamenting not being able to get over at 9am due to a meeting. I offered to go for him as I was curious.

The first problem, however, was their website- it said our nearest Aldi was in Tong Street, a couple of miles away on the other side of town. This surprised him as he always thought the more local store did well and was surprised it had closed.

Anyway, I made it across to Tong Street for 9am, but was stunned to find that the Aldi was in fact a Netto!

It seems that they closed the Tong Street one down but the plonkers in Head Office deleted the wrong one from the Website...

They have an interesting approach to Customer Service- you can ring them to find out where the nearest store is but they can't advise on stock levels and all of the stores are ex-directory so you are advised to visit the store to find out availability and deal with problems. This is the antithesis of Argos (where they can quite happily fail to deal with your problems by multiple contact methods including phone, web and inept screens in the store) but it probably saves shedloads of money for Aldi by being honest...

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